About usThe CEO’s message
I come from a family of bakers and understand the value bread has in every home. From early on I learned to respect this art and, just like my parents, I dedicate my life to it and hand it my sustenance.
People have changed throughout the years. As families have different ways, the market has transformed itself. For this reason, the business was built around this new reality, approaching the market with a different perspective, always keeping my family´s heritage present.
Deep-frozen products came from this new reality, as well as the development of new products and processes that allow us to offer fresh and crisp products, at any time of the day.
For the past two decades, we haven´t stopped growing nor investing. Our production lines have been extended several times, as has been our product line. Nevertheless, I still wake up every day with new ideas, concepts, and visions of where we want to be in 20 years.
Although its still only dreams, I know I will never stop kneading, and I will continue to write this story with work, dedication, and inspiration.