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Frozen is the new fresh (Grande Consumo)

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Taboo in Portugal: Deep-Frozen Bread and Pastries.

the deep-frozen taboo

In an interview for Grande Consumo, Marta Casimiro, Panidor's Administrator, discussed a subject that is still taboo in Portugal: Deep-Frozen Bread and Pastries.

Entitled Frozen is the new fresh, Marta Casimiro gives her opinion about the subject and demystifies preconceived ideas that many consumers have about deep-frozen products, and the confusion often made between the freezing we do at home and the deep-frozen.


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