panidor in the pandemic
Remember the times when the world was thought to be safe from a global pandemic?
"That only happens in films", we used to say.
Coronavirus came to wipe out certainties and schemes of thought, as well as everything we took for granted and all the freedom we felt entitled to have...in the name of free will.
What measures were implemented at Panidor during the health crisis?
Now we get a knot in our stomachs watching overcrowded discos in films or when social media reminds us of moments spent at festivals and summer parties.
As a company, the first challenge was to protect our people.
As soon as the first cases appeared in Portugal, Panidor was already implementing safety and control measures, long before the state of emergency was declared in Portugal.
In a few days we created changing rooms, canteens, bathrooms and all the necessary conditions for the isolation of the various teams of workers, to prevent the spread of the virus throughout the company if anyone was infected and ensure the continuity of our activity.
The second challenge was to safeguard our business and our customers.
The pandemic defined new consumption patterns and new priorities in choosing the food we want to have on our plates.
After 26 years on the market selling products to large distribution companies, supermarkets, restaurants, cafés, hotel chains and airlines, the pandemic made it possible to make our products available to private individuals.
With the motto "Stay at home, we take care of the bread", we created new channels to reach the Portuguese table.
ONLINE STORE: In just a few days, an online shop was set up, with deep-frozen products in packages adapted to a family's consumption. The sale of deep-frozen products is a logistical challenge, but it allows the customer to cook as needed at home and have warm bread at any time.
A percentage of sales from our e-commerce platforms goes to our customers, who have become collection points to minimise losses in sales during the pandemic.
www.panidor.shop
PANIDOR AT HOME: On the other hand, and with a fleet that was almost completely stopped, we decided to go out on the streets and sell our products directly from our vans, like in the time of the famous Family Frost! The response was incredible and the routes evolved outside our region, from the north to the south of the country.
COLD DISPLAY: For our clients with supermarkets, we created the cold display which allows us to sell deep-frozen products to be baked at home, providing cabinets and new references of products in family packaging.
HANDS FREE: : Even though there is no evidence that the virus can be transmitted through food, we understand consumers' fear of buying unpackaged bread or pastries, without knowing by whom they have been handled.
Therefore, we created a portfolio of products with the Hands Free seal, which certifies that they were not handled in the shops and that they are baked and sold in their packaging.
SAFE BAKERS: Several lines were created, each one dedicated to one of the segments we work with.
The SNACK line, designed for the Horeca channel with individually wrapped sandwiches and ready-made products;
The RETAIL line, which provides large distribution chains with products to be sold deep-frozen and other ready-made breads packaged by the unit, which only need to be defrosted;
The HOSPITALITY line, for hotel and catering clients, which offers croissants, various puff pastries and packed breads that can be regenerated in the oven in their individual packaging to offer the customer a warm but safe product.
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